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Thursday, October 28, 2010

One More Step to Branding Your Business

Brand your site, Brand your name, Brand your Business. It is basic and we all know that even though we sometimes forget and make a stupid post on social media sites that may not portray us in the most favorable light. We have to stop and think, "If I put this out there, how will it help with my branding?"

Well, that's something you have to watch and that's something for another article. This is about one more step to branding your site.

Favicon.

You absolutely must have a favicon for your site.

What is favicon you ask? Why it is that little tiny picture that shows up in your favorite menu next to a site or page you just saved in your favorites. That little icon....favicon...get it.

This little icon shows up everywhere once you have it on your site so if you haven't set it up yet, read on and I will show you how.

First I want you to spend some time noticing how often you see a little icon from any site you go to, it may appear in your browser tabs of social media site homepage, or toolbars...just about anywhere. It appears because that site has it set up on it's pages so all you have to do is get a favicon and set it up. Easy.

First pick your favicon. For my site, I use the globe padlock icon. Get it? Trusted, padlock, Worlds, globe...it fits the site brand. So make your favicon something that fits your site.

OK, so now you have a fitting image. What you need to do is make it a.ico file so to do this just go to dynamicdrive dot com and in the tools section you can upload you image, they convert it and give you code to place on your site, and instruction on where to put it. (the code that is)

One caveat, the favicon is small so don't try to use and image that will not shrink down and still look good.

So go by my site, link below in Bio, and see how one more step to branding your site helps.

About the Author
George Savery writes on business and hosting solutions. If you have a website, host it with a provider you can trust. Worlds Most Trusted Hosting, Where customer service is an art form.

Article Source: http://EzineArticles.com/?expert=George_Savery

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